A Station for Ideation

An exploration of all things related to marketing and consumer behavior. Ideas are explored through reflections of readings, science, films, music, and anything else inspiring.

Tuesday, May 3, 2016

Keep Moving Forward

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One of my favorite movies is Disney's Meet the Robinsons. Not only is it one of Disney's funniest, it has some wonderful comment...

Friday, April 29, 2016

Adaptation-Level Phenomenon

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How many of us have thought "I'll be happy when {-insert_conditional_here-}," and how many of us were actually happy when t...

Monday, April 25, 2016

Gambler's Fallacy

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If there's one thing I've never understood, it's the lottery. Like, I don't get it...The probability of you winning anyt...

Wednesday, April 20, 2016

Automatic vs Reflective

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In Nudge, Thaler and Sunstein say there are two different cognitive systems - automatic and reflective Automatic system is insti...

Jumping to Conclusions

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It never ceases to amaze me how easy it is to jump to conclusions in our life. We as humans like to generalize, and simplify things as much...

Thursday, April 14, 2016

Marketing Research and Behavior

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One of the best pieces of advice I have gotten in my marketing classes is this: When you are doing marketing research, be careful of the...

Saturday, April 9, 2016

Nudging Us in Buildings

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One of the nudges discussed in Nudge was something I've never thought about before - nudges in buildings . I'm sure this i...

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